BUSINESS DIRECTOR, March 2019 to current - OGILVY HEALTH & WELLNESS, DUBAI

Leading the Health & Wellness team and responsible in an entrepreneurial position to grow the business and solidifying client relationships making us a game changer agency in the Pharma and Wellness sectors.

• Restructured the department with the skills needed by the clients especially around digital capabilities.

• Led the 1st healthcare social media campaigns for Allergan.

• Signed Allergan as retainer client for the aesthetics business.

• Won 10 creative/medical pitches.

• Led the team to meeting financial targets for 2019 and exceeded budget for 2020 by 20%

• Maintained a healthy STC ratio, one of the best across Memac Ogilvy offices.

• Strengthened our relationship with the Global Ogilvy Health team and we became a key hub for the EMEA Team.

• Led the digital transformation for pharma clients since COVID hit.

 

Freelance advertising consultant, April 2018 to Feb 2019

OMOBONO Dubai: 3 months contract (June 12th to Sept 12th). Working on Saudi Telecom Corporation Enterprise Business Unit between Dubai and Riyadh.

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BUSINESS DIRECTOR, April 2017 to Present - MCCANN HEALTHCARE, DUBAI

Hold accountability for developing medical communication toolkits for healthcare professionals, leveraging experience in consumer marketing. Drive increased revenue and profit to achieve the company’s ambitious growth. Plan and coordinate the implementation of business plans and the penetration of new markets. Coordinate with Digital Agency to propose digital strategies to clients in developing integrated campaigns and engaging platforms. Forged and sustained strong business partnerships with key clients such as Johnson & Johnson, Nestle, Bayer, Bausch & Lomb, and Gulf Goods.

• Acknowledged for enhancing the scope of work of existing clients.

• Developed a bilingual App for a key client from Idea initiation to writing the brief, design, content

development and finally UX and briefing developers.

• Managed the development of AR and VR projects

 

SR. ACCOUNT DIRECTOR, January 2015 to March 2017- BPG BATES, DUBAI

Oversaw an array of functions, including securing key suppliers, account planning, organizational structure, and training. Served within an integral planning role, that included mass advertising, digital, social media, PR, activation, branding, and naming. efforts led to tripling the number of voters compared to 2011.

• Acted in an integrated planning role that combined mass advertising, digital, social media, PR, activation, branding and naming. 


• Led the Brand positioning/strategy, core strategic idea development, creative brief development, creative production for Dubai Medical Tourism (DXH).

• Led the development of the DXH website and App and analytics to ensure we meet the Lead Generation target.

• Strategically managed the development of the communication and media planning for the Federal National Council elections in 2015

• Devised a high impact business development strategy and secured business pitches, leading to the agency winning two projects from Bayer Pharmaceuticals.

 

ACCOUNT DIRECTOR, May 2014 to January 2015- TBWA, DOHA

Played a key role in overseeing projects, as well as the visual identity for Qatar Foundation. Actively involved in communication reports, gift items, presentations, and event branding. Executed a new brand identity and numerous logos, ensuring compliance with established guidelines.

 

ACCOUNT DIRECTOR/PLANNER September 2011 to March 2014 -DEEP BLUE, BUDAPEST

Assisted the creative team in thoroughly understanding their unique consumers by developing profiles and lifestyle mood boards. Championed the development and implementation of Global Brand Equity and Brand Engagement Guidelines for key brands across all channels, as well as competitive and SWOT analyses. Ensured local markets complied with all guidelines and approval systems.

• Directed the strategic planning for the re-launch of Rizzla tobacco papers.

• Commended for re-energizing the competitive analysis for key brands, such as Davidoff and created a new template that was well received by the Global marketing team.

 

ACCOUNT DIRECTOR, January 2010 to August 2011- DRIVE DENTSU EGYPT, CAIRO

Co-developed and managed the Wadi food customer activation campaign, wherein consumers were invited to cook along a well-known Egyptian Chef. Strategically positioned a team of one Account Director and two Account Executives to surpass ambitious objectives.

 

SR. ACCOUNT SUPERVISOR, MAY 2008 to DECEMBER  2009 -COSSETTE, TORONTO

Developed and implemented an array of marketing strategy and communication plans for a diverse range of well-known brands. In addition, spearheaded all contract negotiations to deliver beneficial terms.

• Gained leadership within a highly competitive season through the creation of the Canadian Febreze Holiday scents strategy and forming a partnership campaign with a leading Interior Design magazine.

• Successfully led the Canadian Diet Coke re-launch in 2009, which was a 360-integrated campaign that included print, web, OOH, and the sponsorship of Nikki Beach parties during Toronto Film Festival.

 

ACCOUNT SUPERVISOR, August 2007 to APRIL 2008 -DENTSU CANADA, TORONTO

Held concurrent responsibility for championing integrated campaign for Toyota Corolla with emphasis on in-store activities and digital along traditional, TV, Print, and OOH mediums.

 

ACCOUNT SUPERVISOR March 2003 to July 2007 -GREY CANADA, TORONTO

Oversaw all project plans, budgets, resourcing, and ensured quality control over key deliverables to ensure optimal client satisfaction and profitable programs. Delivered operational leadership the Mr. Clean advertising campaign, earning multiple internal awards and a share increase of 5% both in Canada and the US. Successfully led the execution of Mr.Clean’s $20M advertising budgets for its four skus (US and Canada).

 

Additional experience with Saatchi Cairo (March 1992 to May 2202).